Wednesday, November 30, 2011

Focus Group

We did our focus group on the 3rd of Novemeber 2011. Our orignal plan was to complete it by 1st of November but due to certain reasons we weren't able to complete it by then. Unluckily , on the 3rd of November , i badly injured by ankle. I had to be rushed to the hospital. However , Andrew carried out the Focus Group , we both had previously planned. There were about 10 students who came to the focus group and it went alot better than we had expected it to be. The viewers gave us some good and honest feedback. Andrew had brought his HD camcorder to school. He shot some footage of the viewers while they watched the short films. This was mainly done to capture their reactions. The reactions were very clear , in some parts of the short films "Thats School , That's Life" and 'The Exam". Our focus group consisted of two main parts. Firstly , shooting the viewer's reactions , secondly asking them several relevant questions which we had previously prepared. Some of these questions included "Which film did you like the most?" , "Why didn't you like the others?" , "Do you like enigmatic or predictable films?"
We noticed that the audience like "The Exam" the most. It was funny and unexpected.The audience's feedback and comments on the films partially in Urdu and English. Andrew has given me the raw footage of focus group and i intend to edit , add subtitles and upload it soon.

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